BriX FOCUS: The digital passport for all optical products
This was the international design and optics fair in Munich
Never lose contact with your best customers again.
The BriX FOCUS digital passport combines what belongs together. It enables modern communication between product and customer. BriX FOCUS is available in two versions. Which one suits you?
For the optical industry (B2B)
So that your customer support operates efficiently!
- Online product and device identification for manufacturers, owners and service technicians via QR code or NFC chip
- Any product and service information available at a fingertip and can be edited directly on the device
- Increased sales thanks to easy ordering of accessories, spare parts and maintenance services
- Efficient and up-to-date customer support via smartphone - in the user's national language
For opticians (B2C)
So that your customers stay your customers!
- Clear identification of each pair of glasses via case, invoice or NFC chip integrated in the spectacles
- Multilingual infotainment (e.g. issuing branch, contact person, glasses pass, promotions, appointment booking and much more)
- Secure link with the associated customer
- Active dialog marketing and always up-to-date information without wastage: Directly to your customer's smartphone
BriX FOCUS securely and uniquely identifies each device or product and its owner. BriX FOCUS is the complete solution from a single source.
FOR MANUFACTURERS AND SERVICEPARTNERSX FOCUS FÜR PRODUKT- UND GERTEHERSTELLER UND SERVICEPARTNER
Damit Ihr Kundensupport effizient agiert!
- Efficient and modern customer service via smartphone
- Product infotainment in your customer's language
- Unique product and device identification (QR or NFC)
von Zubehör, Ersatzteilen und Wartung - Effiziente und zeitgemäße Kundenbetreuung via Smartphone - in der Landessprache des Anwenders
FOR SPECIALIST OPTICIANSX FOCUS FÜR FILIALISTEN
Damit Ihre Kunden Ihre Kunden bleiben!
- Unique identification of each pair of glasses via case, invoice or integrated NFC chip
- Multilingual infotainment (e.g. issuing branch, contact person, glasses pass, promotions, appointment booking and much more)
- Secure link with the associated customer
- Active dialog marketing and always up-to-date information without wastage (push and pull)
BriX FOCUS for the optical industry (B2B)
1. Hand over BriX FOCUS
2. Customer uses personalized infotainment
3. Growth in sales through direct approach
Schon alle drei Schritte gecheckt?
Labeling the product
BriX FOCUS stickers can be pre-coded for each device series or product. Customer, device and product-specific information can be added as required during labeling.
Benefits of BriX FOCUS
With the BriX FOCUS digital passport on the device, everything is very easy: information requests about the device, ordering spare parts and accessories, service requests and much more.
BriX FOCUS FÜR PRODUKT- UND GERTEHERSTELLER UND SERVICEPARTNER
Damit Ihr Kundensupport effizient agiert!
- Online-Produkt- und Geräteidentifikation für Hersteller, Besitzer und Servicetechniker über QR-Code oder NFC-Chip
- Beliebige Produkt- und Serviceinformationen direkt am Gerät abrufbar und änderbar
- Umsatzsteigerung durch einfachste Bestellung
von Zubehör, Ersatzteilen und Wartung - Effiziente und zeitgemäße Kundenbetreuung via Smartphone - in der Landessprache des Anwenders
- Eindeutige Kennzeichnung jeder Brille über Etui, Rechnung oder in der Brille integriertem NFC-Chip
- Mehrsprachiges Infotainment (u.a. ausgebende Filiale, Ansprechpartner, Brillenpass, Aktionen, Terminbuchung u.v.m.)
- Sichere Verknüpfung mit dem dazugehörenden Kunden
- Aktives Dialogmarketing und immer aktuelle Information ohne Streuverlust (Push und Pull)
- Online product and device identification for manufacturers, owners and service technicians via QR code or NFC chip
- Any product and service information is available and can be edited directly on the device
- Increased sales thanks to easy ordering
of accessories, spare parts and maintenance - Efficient and modern customer service via smartphone - without an app and in the user's national language
- Stand out from the competition thanks to modern information methods
BriX FOCUS Packages and Pricing
No app, no subscription. No contract commitment. No additional hardware or software is required.
Best choice!
BriX FOCUS automatically displays the language that the user has set on their smartphone.
Available languages: German, English, French, Italian, Spanish, Polish, Turkish. More on request.
German and English are always available.
Device data / product data
Purchase date, service date, revision report, tutorials
Integration for accessories, spare parts, service request
Individual AI chatbot "Clara" for customer questions about the devices. Individual device support on request
Clara communicates in over 20 languages (no additional language module required)
Upload of documents and images by the customer
Selective and targeted push information directly to the device user's smartphone
The QR codes work even after their validity expires! However, once the validity period has expired, only a central homepage is referred to and the individual data is no longer visible. An extension is possible at any time and data that has already been saved will be visible again.
BriX FOCUS for opticians (B2C)
1. Hand over BriX FOCUS
2. Customer uses personalized infotainment
3. Growth in sales through direct approach
Schon alle drei Schritte gecheckt?
1: Hand over BriX FOCUS
BriX FOCUS is already pre-programmed for your stores. You can also personalize the glasses for each customer. All data can be changed at a later date. Existing customers can also benefit from BriX FOCUS.
2: Customer uses personalized infotainment
When your customers scan BriX FOCUS, they can directly access their eyewear and store information in their language, along with personalized content. This additional content is diverse and replaceable, customized to your store's exclusive offers, promotions, and events. BriX FOCUS also enhances the service's attractiveness by including gamification and a specially trained AI chat to provide helpful information on all aspects of optometry and good vision.
3: Growth in sales through direct approach
Even if customers aren't actively scanning, you can target registered customers directly via smartphone. This allows you to increase the turnover of profitable customers and develop low-turnover customers into valuable regulars.
Benefits of BriX FOCUS
With the BriX FOCUS digital pass, you can offer your customers unique additional services. This turns one-time customers into valuable regular customers.
BriX FOCUS FÜR PRODUKT- UND GERTEHERSTELLER UND SERVICEPARTNER
Damit Ihr Kundensupport effizient agiert!
BriX FOCUS FÜR FILIALISTEN
Damit Ihre Kunden Ihre Kunden bleiben!
- Unique identification of each pair of glasses via case, invoice or NFC chip integrated in the spectacles
- Multilingual infotainment (e.g. issuing store, contact person, glasses pass, promotions, appointment booking and much more)
- Secure link with the associated customer
- Active dialog marketing and always up-to-date information without wastage (push and pull)
- 24-hour chat service
- Higher customer satisfaction
- Differentiation from the competition
BriX FOCUS Packages and Pricing
No app, no subscription. No contract commitment. No additional hardware or software is required.
Best choice!
BriX FOCUS automatically displays the language that the user has set on their smartphone.
Available languages: German, English, French, Italian, Spanish, Polish, Turkish. More on request.
DE und EN sind immer verfügbar.
Eyeglass data, lens description, frame, more
Date of purchase
Integration for accessories, spare parts, Care products
AI chatbot “Clara” for customer questions about glasses, ophthalmology and good vision
Clara communicates in over 20 languages (no language pack required)
Individual AI chatbot on request (branch-related, individually trained)
Administration date of last eye test by the customer or specialist shop
Integration of specific online eye tests at the client's discretion (e.g. ZEISS®); any third-party usage fees are not included
"Clean the Ocean" Eye Test Game
We are happy to create individual eye test games on request
Integration of external content, such as news feeds, UV index, weather information, current surveys, etc.
Any third-party usage fees or creation of own content are not included.
Management by the customer
Customer can store personal data (e.g. for Lost&Found)
Upload of own documents and images by the customer
Selective and targeted push information directly to the customer's smartphone (NO newsletter!)
The QR codes work even after their validity expires! However, once the validity period has expired, only a central homepage is referred to and the individual data is no longer visible. An extension is possible at any time and data that has already been saved will be visible again.
Order BriX FOCUS now
Please contact us for individual stickers and NFC chips.
Simply fill out the form or call our Order Hotline at: +49 6201 87 27 057 (Monday to Friday 9:00 a.m. to 6:00 p.m.)
All prices plus 19% VAT
Shipping fee via Optical Store: 7,90€
14-day right of withdrawal
Offer subject to change
It continues like this:
- As soon as we have checked your order, you will receive a
- Based on your order, our implementation team creates your smartphone content. These will be finalized with your contact person as part of an online meeting (30 minutes).
- We send the ordered stickers directly to the Optical Stores or head office.
- The stickers are ready to use immediately upon receipt. Content can also be changed and supplemented retrospectively. All changes also affect all stickers that have already been distributed.
