This was the international design and optics fair in Munich
The BriX FOCUS digital passport combines what belongs together. It enables modern communication between product and customer. BriX FOCUS is available in two versions. Which one suits you?
So that your customer support operates efficiently!
So that your customers stay your customers!
BriX FOCUS securely and uniquely identifies each device or product and its owner. BriX FOCUS is the complete solution from a single source.
FOR MANUFACTURERS AND SERVICEPARTNERSX FOCUS FÜR PRODUKT- UND GERTEHERSTELLER UND SERVICEPARTNER
Damit Ihr Kundensupport effizient agiert!
FOR SPECIALIST OPTICIANSX FOCUS FÜR FILIALISTEN
Damit Ihre Kunden Ihre Kunden bleiben!
Schon alle drei Schritte gecheckt?
BriX FOCUS stickers can be pre-coded for each device series or product. Customer, device and product-specific information can be added as required during labeling.
With the BriX FOCUS digital passport on the device, everything is very easy: information requests about the device, ordering spare parts and accessories, service requests and much more.
BriX FOCUS FÜR PRODUKT- UND GERTEHERSTELLER UND SERVICEPARTNER
Damit Ihr Kundensupport effizient agiert!
No app, no subscription. No contract commitment. No additional hardware or software is required.
Best choice!
BriX FOCUS automatically displays the language that the user has set on their smartphone.
Available languages: German, English, French, Italian, Spanish, Polish, Turkish. More on request.
German and English are always available.
Device data / product data
Purchase date, service date, revision report, tutorials
Integration for accessories, spare parts, service request
Individual AI chatbot "Clara" for customer questions about the devices. Individual device support on request
Clara communicates in over 20 languages (no additional language module required)
Upload of documents and images by the customer
Selective and targeted push information directly to the device user's smartphone
The QR codes work even after their validity expires! However, once the validity period has expired, only a central homepage is referred to and the individual data is no longer visible. An extension is possible at any time and data that has already been saved will be visible again.
Schon alle drei Schritte gecheckt?
BriX FOCUS is already pre-programmed for your stores. You can also personalize the glasses for each customer. All data can be changed at a later date. Existing customers can also benefit from BriX FOCUS.
When your customers scan BriX FOCUS, they can directly access their eyewear and store information in their language, along with personalized content. This additional content is diverse and replaceable, customized to your store's exclusive offers, promotions, and events. BriX FOCUS also enhances the service's attractiveness by including gamification and a specially trained AI chat to provide helpful information on all aspects of optometry and good vision.
Even if customers aren't actively scanning, you can target registered customers directly via smartphone. This allows you to increase the turnover of profitable customers and develop low-turnover customers into valuable regulars.
With the BriX FOCUS digital pass, you can offer your customers unique additional services. This turns one-time customers into valuable regular customers.
BriX FOCUS FÜR PRODUKT- UND GERTEHERSTELLER UND SERVICEPARTNER
Damit Ihr Kundensupport effizient agiert!
BriX FOCUS FÜR FILIALISTEN
Damit Ihre Kunden Ihre Kunden bleiben!
No app, no subscription. No contract commitment. No additional hardware or software is required.
Best choice!
BriX FOCUS automatically displays the language that the user has set on their smartphone.
Available languages: German, English, French, Italian, Spanish, Polish, Turkish. More on request.
DE und EN sind immer verfügbar.
Eyeglass data, lens description, frame, more
Date of purchase
Integration for accessories, spare parts, Care products
AI chatbot “Clara” for customer questions about glasses, ophthalmology and good vision
Clara communicates in over 20 languages (no language pack required)
Individual AI chatbot on request (branch-related, individually trained)
Administration date of last eye test by the customer or specialist shop
Integration of specific online eye tests at the client's discretion (e.g. ZEISS®); any third-party usage fees are not included
"Clean the Ocean" Eye Test Game
We are happy to create individual eye test games on request
Integration of external content, such as news feeds, UV index, weather information, current surveys, etc.
Any third-party usage fees or creation of own content are not included.
Management by the customer
Customer can store personal data (e.g. for Lost&Found)
Upload of own documents and images by the customer
Selective and targeted push information directly to the customer's smartphone (NO newsletter!)
The QR codes work even after their validity expires! However, once the validity period has expired, only a central homepage is referred to and the individual data is no longer visible. An extension is possible at any time and data that has already been saved will be visible again.
Please contact us for individual stickers and NFC chips.
Simply fill out the form or call our Order Hotline at: +49 6201 87 27 057 (Monday to Friday 9:00 a.m. to 6:00 p.m.)
All prices plus 19% VAT
Shipping fee via Optical Store: 7,90€
14-day right of withdrawal
Offer subject to change
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