This was the international design and optics fair in Munich
The BriX FOCUS digital passport for workshop machines, optical instruments, leisure optics, special glasses and spectacles.
Are you a manufacturer, sales partner or service partner?
-> The digital passport per device or product for efficient customer service and profitable sales growth.
Are you the owner of a specialist optician's store?
-> The digital passport per pair of glasses for contemporary online direct marketing with your customers (WITHOUT a newsletter!) and effective differentiation from the competition.
Each is as unique as an iris: BriX FOCUS stickers and NFC chips.
We also supply stickers in your corporate design.
Unique identification with BriX FOCUS stickers or NFC chip
For manufacturers, sales partners or service partners
For specialist opticians
See the digital passport for opticians here.
BriX FOCUS can be used as a sticker, eyewear chain, charm or buil-in the eyeglass frame. It is pre-programmed for your stores, and you can also record eyewear data to personalize the glasses. Your customers can personalize the glasses themselves, and all data can be changed at a later date. Existing customers can also benefit from BriX FOCUS, and you can benefit from them.
When your customers scan BriX FOCUS, they can directly access their eyewear and store information in their language, along with personalized content. This additional content is diverse and replaceable, customized to your store's exclusive offers, promotions, and events. BriX FOCUS also enhances the service's attractiveness by including gamification and a specially trained AI chat to provide helpful information on all aspects of optometry and good vision.
Even if customers aren't actively scanning, you can target registered customers directly via smartphone. This allows you to increase the turnover of profitable customers and develop low-turnover customers into valuable regulars.
No app, no subscription. No contract commitment. No additional hardware or software is required.
Best choice!
BriX FOCUS automatically displays the language that the user has set on their smartphone.
Available languages: German, English, French, Italian, Spanish, Polish, Turkish. More on request.
German and English are always available.
Text in foreign languages are provided by the client.
Eyeglass data, lens description, frame, more
Date of purchase
Data collection by Optical Store and customer
AI chatbot “Clara” for customer questions about glasses, ophthalmology and good vision
Clara communicates in over 20 languages (no additional language module required)
Individual AI chatbot on request (branch-related, individually trained)
Administration date of last eye test by the customer and the Optical Store
Integration of specific online eye tests at the client's discretion (e.g. ZEISS®); any third-party usage fees are not included
Gamificiation: "Clean the Ocean" Eye Test Game.
We are happy to create individual eye test games on request
Integration of external content, such as news feeds, UV index, weather information, current surveys, etc.
Any third-party usage fees or creation of own content are not included.
Management by the customer only
Customer can store personal data (e.g. for Lost&Found)
Upload of documents and images by the customer ; e.g. sales receipt, prescriptions, insurance documents
Selective and targeted push information directly to the customer's smartphone
The QR codes work even after their validity expires! However, once the validity period has expired, only a central homepage is referred to and the individual data is no longer visible. An extension is possible at any time and data that has already been saved will be visible again.
Please contact us for individual stickers and NFC chips.
Simply fill out the form or call our Order Hotline at: +49 6201 87 27 057 (Monday to Friday 9:00 a.m. to 6:00 p.m.)
All prices plus 19% VAT
Shipping fee via Optical Store: 7,90€
14-day right of withdrawal
Offer subject to change
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